Supporting the Innovator
Market review and identification
Establish appropriate market sectors e.g. clinical, environmental, forensic
Research and assess competitor landscape
Define customer personas to support marketing
Identify key opinion leaders and target companies for collaboration
Product development and management
Technology transfer activities
Collate voice of the customer
Define specifications
Beta-testing and industry trials
Prepare training materials for sales, distributors and customer support
Sales and marketing strategy
Develop marketing plan
Brand awareness
Sampling/test strategies
Lead prospecting
Sales process and support
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